Mission and Vision Statement

MISSION STATEMENT -

•  Mission statement define purpose and primery objectives of an organization.
• It answers the question “what do we ?“ and “what make us different ?
• It talks about present.
• Following are the functions of mission statement -

1. It states purposes for which organization formed.

2. Its prime function is internal.

3. It is prepare for customers.

•  Mission statement may change but it should still based on customers need and vission statement.
•  For example : samsung mission is “become one of the world top five brands by 2020.”

VISSION STATEMENT –

• Vission statement is company’s road map which indicate “where we want to go ?”
• It answers the question “where we aimed to be ?”
• It talks about future.
• Following are the functions of vission statement –

1. It helps companies to diffrenciate from competitores.

2. It states “where you see yourself in coming year ?”

3. It helps to motivate employees to give their best .

4. It is prepare for company and an organization.

• Vission statement may also change but vission statement explains foundation of an organization so change should be minimum and based on core values of an organization.
• For example samsung vission is “ inspire the world, create the future”.

DIFFERENCE BETWEEN MISSION AND VISSION STATEMENT –