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ATP Education's Blog:

TOWS ANALYSIS

 

Updated On: 6th March 2020 04:23:47 AM

 

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TOWS ANALYSIS –

  • Swot analysis is only evaluates internal strengths & weaknesses and also external opportunities & threats of any organization. But Tows evaluate external threats and opportunities to Compare, & Make strategies by using internal strengths and weaknesses
  • It is an action oriented concept.
  • While using tows strategy makers consider both internal and external factors.

AGGRASIVE STRATEGY (SO) –

  • It is also called maxi-maxi strategy.
  • This strategy says an organization should be utilize it’s internal strength to take advantage of its external opportunities.
  • It contains strong expansion and growth.

CONSERVATIVE STRATEGY (ST) –

  • It is also called maxi-mini strategy.
  • This strategy says an organization should utilize its internal strength to reduce its external threats.
  • It contains long success.

COMPETATIVE STRATEGY (WO) –

  • It is also called mini-maxi strategy.
  • This strategy says an organization need to overcome its weaknesses to take benefit of opportunities .
  • Under this strategy weaknesses are dominant over opportunities.

DEVENSIVE STRATEGY (WT) –

  • It is also called mini-mini strategy.
  • This strategy says business has no any internal strength so business should merge with other enterprise or liquidate it.

 

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